A news alert is a notification sent to you when content changes on the web that includes blog posts, new or updated scientific research and news articles. A great way to stay informed on a specific topic, you can also customize the frequency and channels of your alerts. You can even get it delivered right to your lock screen with Glance, the personalized daily briefing from Google that lets you keep up with the latest stories without opening an app.

However, a new report from the Reuters Institute finds that many consumers have grown weary of all the constant mobile notifications they receive. In fact, 79% of respondents say they do not receive any news alerts on their smartphones in a typical week. And 43% have actively disabled the notifications, either because they find them too frequent or irrelevant.

To avoid this trend, you need to make sure your breaking news alerts are delivering a real value to your audience. This means crafting a compelling story that will capture the attention of reporters and media professionals. In doing so, it’s important to strike a balance between brevity and informative content. It’s also essential to limit your breaking news alerts to only a few per day to avoid information overload on your audience.

A well-written media alert is a powerful tool to use to pique the interest of local journalists and attract media coverage for your client’s event or campaign. For example, a news alert can highlight the success of one client’s Lights On Afterschool program and its impact on the community. It can also provide the details about an event, such as who will be speaking at a press availability or when the event will take place.