Breaking news is difficult for both the messenger and the recipient. When the facts about a lawsuit, contract or merger change, a real estate client loses out on a home they thought they’d purchase, or a buyer withdraws an offer, it’s your job to relay the information in a way that’s as respectful and reassuring as possible. The right words, the amount of mental-emotional support you offer and the type of language you use can make all the difference.
When a breaking news event occurs, a 24-hour news network may interrupt its regular non-news programming with an alert that says something like “please stand by for live updates.” Typically the network will then begin a countdown sequence, allowing affiliate stations to switch over to the live feed before introducing a news anchor and a graphic that indicates what’s happening.
Breaking news often involves a lot of speculation, especially for reporters covering events they haven’t witnessed firsthand. Fortunately, reporters usually have the luxury of checking their facts with sources. However, it’s easy to get caught up in the burden of breaking news and forget that other people have feelings and expectations that should be considered.